The three-day event will provide opportunities for SMEs to explore various business prospects, gain knowledge and insights into the latest developments and opportunities in the franchise industry.
The exhibition will be organised by Al Nimr Expo in cooperation with the Middle East & North Africa Franchise Association (MENAFA). Supporting them will be the Oman Chamber of Commerce and Industry (OCCI), Riyada, Omani-American Business Centre and the UK Trade & Investment.
The exhibition will bring together major international franchise brands and several competent authorities in the field of franchise associations that will provide a variety of trade and investment opportunities for Omani entrepreneurs wishing to start their own businesses or to export their brands.
A number of international experts will present their scientific and practical experience in the franchise business and entrepreneurship.
The exhibition will include daily seminars.
International franchise companies from countries like the US, Australia, Italy, the UK, India, Pakistan, Malaysia, UAE and Saudi Arabia will be present.
They will represent various sectors such as food and beverages, retail, technology, health, sports and real estate among others.