Residents in Oman and tourists who visit the Sultanate will soon be able to witness Nizwa Fort in all of its restored glory, with a new agreement signed between the Ministry of Tourism, and developers Omran, looking to make one of the country\u2019s cultural treasures a national icon and world-class tourist hotspot. Under the agreement, Omran will handle the management of Nizwa Fort, and will undertake the promotion and maintenance of the 17th century structure, which has foundations that go back all the way to the 12th century AD. It is the first of many public-private partnerships, which will see the company handle several prestigious monuments dotted across the Sultanate. \u201cThis agreement will enhance the Sultanate\u2019s tourism industry, stimulating it to become a key player and contributor to the nation\u2019s economy,\u201d said Hassan Al Lawati, advisor to the Minister of Heritage and Culture for Cultural Affairs. \u201cBuilding on Nizwa Fort\u2019s appeal as an historical place of interest, Omran\u2019s support with the management, marketing and maintenance will create a new visitor experience that will celebrate local culture and heritage at the highest standards and quality.\u201d One of Oman\u2019s most visited heritage monuments, the new era Nizwa Fort is going to embark on was welcomed by Mohammed Al Mahruqi, board member for Omran, who said, \u201cWith the Sultanate\u2019s aims of diversifying the economy, Omran plays a strategic role in creating new destinations and experiences that will benefit the social and economic growth of the Sultanate. This collaboration marks a new era for one of Oman\u2019s treasured sites, and demonstrates the Sultanate\u2019s commitment to finding innovative ways to promote Oman\u2019s unique tourism offering. \u201cThe management and rejuvenation of historical sites such as Nizwa Fort will create a unique experience in the region,\u201d he added. The signing of the agreement, which was overseen by the duo in the presence of senior officials from the Ministry of Tourism and Ministry of Finance, is also part of Oman\u2019s Tanfeedh initiative to diversify its economy, with tourism being earmarked as one of the standout areas for growth and development. \u201cToday\u2019s announcement paves the way for the successful investments and the utilisation of Oman\u2019s historical assets to help increase cultural tourism in the Sultanate,\u201d said Peter Walichnowski, CEO of Omran. \u201cAt Omran, our aim is to preserve nature, culture, and communities while delivering economic benefits to the country. Job creation \u201cJob creation is inherent across all of our projects and we remain committed to engaging the private sector and Omani SMEs, therefore, Omran intends to outsource the day to day running of the fort to a local SME to provide enhanced facilities and experiences, in support of its intrinsic values of engaging Omani SMEs and encouraging them to play a key role in developing the Sultanate\u2019s flourishing tourism sector,\u201d he added. Located in the city of Nizwa in the A\u2019Dakhiliyah Governorate, Nizwa Fort is one of the country\u2019s oldest and most well-preserved forts, and is a source of pride to locals in the surrounding areas. It is located 160 km from the capital, Muscat, and will take about 90 minutes to reach from the capital.<\/p>","protected":false},"excerpt":{"rendered":"
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